The British Chamber of Commerce for Italy



The biggest Group in the Hygiene Services at a national and international level is born

Rentokil Initial, the biggest company at a global level in Pest Control and Hygiene Services, has acquired, on Friday 30th June, CWS-boco Italia, leading provider of professional textile services and washroom hygiene solutions, thus joining the two most important realities in this sector.

This acquisition, confirming the strategic importance of the Italian market, promotes the synergies between the two companies, starting a new integration process that will accelerate the growth and generate an increase in profitability for both of them.

The complementarity of the two companies’ business lines and a more widespread presence through a bigger number of branches, will allow to expand and diversify the supply and at the same time to achieve an unmatched territorial coverage in Italy, that will make Rentokil Initial the largest operator in the Italian market.

“This represents a huge opportunity for both companies”, says Elena Ossanna, CEO at Rentokil Initial Italia and now also CEO at CWS-boco Italia. “We are all betting on new possibilities of growth with the ambition to strengthen our leadership in this market segment. We will work in a coordinated way with the common purpose of giving more importance to our customers and we will achieve this through our complementarity and the strong expertise that both companies have in the Hygiene services field.”

The new Group will be made up of about 700 employees in Italy. The transaction comes with the transferring of 100% of shares from CWS-boco International to B.V. Rentokil Funding. The transaction has been followed up by the law firm Legance.

Rentokil Initial is one of the largest business services companies in the world. The company- which was born by the merger of two other companies - has been dealing with Pest, Textiles e Hygiene Services for over 90 years. It operates in more than 65 countries - in Europe, Asia Pacific, North America e Africa – and today counts 35.500 employees and an annual turnover of £ 1.9 billion.

The Italian branch operates today with two divisions: Initial Hygiene, specialized in Hygiene services and Rentokil Pest Control, dedicated to pest control services and pest monitoring. The Italian staff consists of 380 employees, including 180 technicians working in 7 different branches spread all over Italy. They serve more than 15.000 customers.


Special Sustaining Members

Sustaining Members

If you'd like to be removed from our mailing list, please enter your e-mail address below.